New CEO for Twitter found, Elon Musk announces

Kathmandu: Twitter Chief Executive Officer (CEO), Elon Musk on Thursday said he has found a new CEO for the social media platform.

‘Excited to announce that I’ve a new CEO for X/Twitter’, Musk said in a tweet, ‘She will be starting in ~6 weeks!’ His remark comes after he promised to step back from the role a few months ago.

The new CEO will assume the role at Twitter Inc., which recently changed its name to X Corp., in the coming weeks, he said. But he did not provide a name.

However, the Wall Street Journal on Thursday reported that Linda Yaccarino, NBCUniversal’s head of advertising, is in talks to take up the role, according to people familiar with the situation.

Yaccarino has been an industry advocate for finding better ways to measure the effectiveness of advertising and was key in the launch of NBC’s ad-supported Peacock streaming service. Yaccarino did not respond to calls seeking comment.

Her exit would be another big blow to NBCUniversal after Comcast said last month that CEO Jeff Shell was leaving after acknowledging an inappropriate relationship with a woman in the company, following a complaint that prompted an investigation.

Musk, whose tenure as chief executive has been marked with controversy, had told a Delaware court in November he expected to reduce his time at Twitter and eventually find a new leader to run the social media company.

In December, he tweeted, ‘I will resign as CEO as soon as I find someone foolish enough to take the job.’

Musk took over as CEO in October after he acquired the company for $44bn. He quickly fired the company’s top executives, including then CEO Parag Agrawal. Since then, Twitter has been in a state of constant turmoil with Musk carrying out an aggressive and chaotic agenda intent on cutting costs and reshaping the platform.